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Sometimes PR is not pretty.
I
help businesses and philanthropic foundations when they face
communications challenges that put their enterprise at risk. I help
you regain control of your communications when most of what people
are hearing about your company is determined by others: lawyers
and
litigators; radical bloggers who are long on opinions but short on
facts; lopsided media stories; and others with an agenda that
conflicts with yours. One of my clients calls me her "Fixer." I like
that title.
Pay
What It's Worth
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Current
Projects
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MY BLOG: Reputation and Crisis PR resources
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Steve Cebalt, PR Problem Solver
HighviewHelp.com LLC
4911 Industrial Road, Fort Wayne, Indiana 46825 260.471.5870
info@HighviewHelp.com
Reputation and Crisis Management
When
you need a communications advocate
to take back control of your story
I solve problems. I am a
communications professional in areas where creativity and complexity
intersect, usually in the most crucial area of communications:
Reputation Management.
One of my clients calls me her
"Fixer," because I take messy situations or challenging assignments
and make things right. I do this through creative communications,
crisis management, litigation PR, public relations, long-term
project support, and outsourced management consulting in areas where
creativity and complexity intersect. Usually when people call on me,
they have a high-stakes situation that requires innovative ideas,
solid financial acumen, sensitivity to budgets, and deep experience
in dealing with extremely technical or legalistic communications. I
can work with teams of engineers, attorneys and lawyers, top
executives, and other communications professionals to steer an
organization through challenging situations from bankruptcies to
lawsuits and litigation to product recalls and other areas where the
organization’s reputation is on the line.
Sometimes you want to get your
story into the news, to set the record straight. Other times you
need to keep out of the news due to pending litigation,
confidentiality agreements, or the need for an announcement to be
made only on YOUR timetable.
I can serve as a
consultant, a contract support member of your team, or as a trainer. I specialize in
nonprofit, foundation, medical, technical and legal work.
Highview is a Fort Wayne Public Relations firm serving local and
global enterprises
Outsourced
Communications Executive
I work as an embedded member of the
client's team, providing outsourced executive PR support for
high-stakes initiatives with highly complex, technical or legalistic
content
I own a small,
specialized firm that provides services that ad agencies don't or
choose not to provide, for philanthropic foundations and health /
medical companies. Most of our clients have highly technical needs
or have small projects that are not a good fit in the traditional
agency model. People choose our firm when they need someone who can
handle extremely technical, complex content, or assignments with
significant legal exposure or implications. My firm is very small, a
good fit for companies that want the personal attention of an owner
and a Graphic Designer, who've worked together for 20+ years.
Experience, Trust and Confidence, Complexity, Confidentiality
-- these are the reasons someone would seek me out.

Skills & Expertise
Services are
delivered through contract assignments for temporary marketing
executive support
My independent, consultative
Communications services are
aligned closely with the
business structure of each
client.
I provide strategic
communications that support
overarching business objectives
and build and protect the
reputation of the organization;
shape company point-of-view and
messaging to external and
internal audiences; identify and
execute public relations
opportunities; guide the company
through complex communications
issues; and motivate and engage
employees through internal
communications strategies and
tools. My clients are the
communications heads at their
companies or small business
owners
who need specialized skill or
just extra "on-demand" staffing
support in special situations.
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