PROGRAM 1:
“Shortcuts to Success
Online MASTERCOURSE”
I will produce and deliver an eight-week Online MASTERCOURSE
for small nonprofits. The course is based on a needs assessment of
hundreds of grantees. Because of the economic climate, I also choose topics that
could be done by any nonprofit, no matter how small, with zero
budget. That’s right; all of the tools and ideas I present can be
implemented using free technology on the Web. A grantee willing to
do some work could implement any or all of the course
recommendations at no cost whatsoever.
Here’s what the grantees from other foundations have told me they wanted to learn:
Branding for Nonprofits
E-Newsletters/Print Newsletters
Grassroots Community Outreach
Media Relations
Social Media Marketing: Facebook,
MySpace, Twitter, etc.
E-mail Communication: Advanced Applications
Online Surveys
Do-It-Yourself Focus Groups
YouTube for Nonprofits
Blogging Applications for Nonprofits
Marketing to Youth Audiences
The
“Shortcuts to Success Online MASTERCOURSE” package is available to any foundation with a
similar goal of helping nonprofits by providing online training.
With grant dollars as scarce as they are, many foundations find that
providing training and technical assistance is an excellent way to
continue supporting their grantees.
The training material is delivered to the foundation’s grantees via
an orientation webinar and
four topic-specific webinars
lasting an hour each. In addition, each week the participating
grantees receive a weekly e-tip in the form of a two-minute video and
an extensive, written tutorial (ranging from 5 to 30 pages each) on a given topic.
Webinar topics include:
-
Breakthrough Branding
-
The Marriage of Print and Electronic Newsletters
-
Grassroots Outreach: Proven Tactics
-
Social Media Marketing, from Facebook to Twitter
All of this information will be anchored on a
Website dedicated to the group of
participating grantees and branded with your foundation identity as
the funder.
We track measurable output data throughout the course, so the
foundation receives reports regularly from me with data on how the
group has been participating.
We end with an evaluation survey of the grantees’ satisfaction.
What’s all this mean to you? It means you can offer your grantees a tested, proven, turn-key training program that will give them the fundamentals in public relations and marketing that they need to attract members or clients, attract donors, and promote their programs and services effectively.
Want to see a sample? Just e-mail me at info@highviewhelp.com
What’s it cost? It costs much less than you think, since we use technology to deliver everything directly to the grantees. Prices range from $6,000-$9,000 based on the degree of customization necessary. You can reach Steve Cebalt at (260) 471-5870 and, after I ask you a couple of questions, I’ll be able to give you your specific price over the phone; or e-mail me at info@highviewhelp.com with your name, the name of your foundation, and the number of grantee organizations involved. Remember, the PR PRO to GO Free Retainer Service is INCLUDED!
HighviewHelp.com LLC serves clients nationwide with webinar training and support. We're located in the heart of the midwest, where overhead costs are low and the friendliness quotient is high.
Steve Cebalt
HighviewHelp.com LLC Fort Wayne, Indiana 46825
Phone: (260) 471-5870 E-mail: info@HighviewHelp.com